成功办赛关键在于人才,三位高管谈备战奥运时的人才招募策略

2017-02-14观点Karl Oliver

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吸引最优秀的人才一直非常重要,但建立团队组织奥运会或残奥会这样的大型活动时,寻找并获得最合适的人手才是最关键的。而这正是GlobalSportsJobs(全体行)3位合作伙伴在组织筹备2016里约奥运会时面临的挑战。


以下,来自英国奥委会、国际残奥委员会和法国奥委会的三位高级管理者分别阐述了他们对寻找正确合作伙伴及线上招聘重要性的看法,特别是在面对奥运会和残奥会这样重大和复杂的项目时。


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艾利斯·比弗斯(Alice Beevers),人力资源主管,英国奥委会(BOA)


“数字化人才招募是我们整体人才战略成功的基础。作为英国奥委会人事部门,我们通过网络开展招聘工作。现在,求职者在网上搜索职位,求职申请也在网上自动匹配,所以英国奥委会作为雇主强化数字化业务、彰显我们的雇主品牌价值和团队价值是异常重要的,否则我们将倒在第一道门坎,无法吸引外界潜在的新的人才。


“GlobalSportsJobs让我们的招聘流程发生了真正的改变。他们大大提高了招聘成功率。体育行业人才众多,但我的经验是优秀人才可能会出现在任何意想不到的行业。


“GlobalSportsJobs所做的正是为英国奥委会提供了一个非常广阔的线上人才网络,坦率地说没有他们的帮助这是不可能的。过去的12个月,无论是通过网站推广我们的雇主品牌,还是日常运营我们的招聘工作,这一切都在线上完成。他们用专业的知识为我提供了很大的帮助,我们一起经历了整个招聘过程。与GlobalSportsJobs一起工作的美妙之处在于,英国奥委会能够轻易看到付出的投资得到了多少回报,因为我们能够看到我们组建的团队在每天的工作中表现得是多么的出色。”


英国奥委会曾通过GlobalSportsJobs英国平台发布了6个关键职位的招聘信息,包括公关、传播、数据及管理岗位等,共获得8048次浏览,收到362份工作申请,即每个职位平均获得60份申请。英国奥委会将继续与GlobalSportsJobs合作,为即将到来的2018平川冬奥会组建团队,并且已经发布了两个科学与医学部门的高级职位招聘信息。


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亚力克山大·施努尔(Alexandra Schnurr),人力资源高级经理,国际残奥委员会(IPC)


“对于残奥会来说,与任何重大国际综合性体育赛事一样,赛事的质量很大程度上要依靠办赛人员的能力与素质。要知道,吸引、获得以及培训一支拥有足够水准的工作团队,对我们赛事组织方来说十分关键,而GlobalSportsJobs在其中为我们提供了巨大的支持。


“我意识到让我们的人才招募程序变得与时俱进是非常重要的,它必须精准地反应网络时代人们的行为模式。GlobalSportsJobs提供的服务和雇主品牌建立的契机就来源于此,让我们可以高效地从庞大的劳动市场选出合适的人才,并告诉未来潜在的雇员,来到IPC工作意味着什么。


“这家网络招聘平台广阔的触达能力已经证明,它可以从行业跨度非常大的领域,将残奥会需要的、跨文化的优质候选人才找出来。”


国际残奥委员会曾通过GlobalSportsJobs平台在8个月的招聘期内发布了37个职位的招聘信息,这些岗位涉及多个领域,包括法务、广播、公关、数字媒体、接待和人力资源等,最终在里约成功举办了迄今为止参赛规模最大的一届残奥会。


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安妮·格罗斯佩耶·昆汀,高级主管,法国奥委会(CNOSF)


“法国奥委会对与GlobalSportsJobs的首次合作感到满意。他们帮助法国奥委会在互联网的雇主品牌进行了定位,通过他们的平台我们找到了更多可选人才,同时收到的简历质量也更高,招聘进来的人才后来都成为了非常成功的员工。”


法国奥委会通过GlobalSportsJobs法国平台吸引到了更优质更多样化的人才。在为里约奥运会做准备的9个月内,法国奥委会在GlobalSportsJobs上发布了11个职位空缺信息,包括管理、营销、财务、科学与医学、以及人力资源等岗位,共获得16637次浏览,收到673份求职申请,每个职位平均收到61份申请。




互联网加速体育产业人才流动性,仅12%雇员完全不考虑跳槽


本文作者:Karl Oliver



英文原文:


THEY COULDN'T HAVE DONE IT IN RIO WITHOUT THE RIGHT TALENT


Attracting the best talent is always important, but when you’re assembling a team to take to the Olympic or Paralympic Games, finding and securing candidates of the finest calibre is essential. Such was the challenge facing three GlobalSportsJobs partners in the build-up to Rio 2016.


Here, senior executives at the British Olympic Association (BOA), International Paralympic Committee (IPC) and Comité National Olympique et Sportif Français (CNOSF) explain in their own words the importance of using the right partner for digital talent acquisition when embarking on such a large and complex operation.


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“Digital is fundamental in the overall success of our talent strategy, as well as all of our recruitment drives. We as the British Olympic Association recruit via the web. Jobseekers will search for jobs online, applicants will apply online, so it is incredibly important for the British Olympic Association as an employer to have a very strong digital presence that clearly demonstrates our employer brand values and the Team GB brand values, otherwise we simply fall at the first hurdle and we’re not engaging the potential new talent that is out there.


“GlobalSportsJobs have really made a difference to our recruitment processes. They have turned what could be an average recruitment drive into a highly successful recruitment drive. The sporting landscape is vast but through experience I have found that talent can be found in the most unexpected of places.


“So what GlobalSportsJobs has done for the British Olympic Association is offer us a really broad digital network of job-seekers that quite frankly would otherwise have gone untapped. It is through their support over the past twelve months, whether that’s pushing our employer brand via the website, or even on an operational day-to-day basis when we’re going through a recruitment drive, which is all done digitally; they have the expertise that for me helps massively as we go through that process. And the beauty of working with GlobalSportsJobs is how easy it has been to measure the return on investment that the British Olympic Association has made, in that we see this on a dayto-day basis through the exceptional performance of our very highly talented team of people.”


The British Olympic Association advertised 6 key positions for their Rio Olympics team on the GlobalSportsJobs international English-language platform. These included roles in the PR & communications, digital and administrative functions. Job views totalled 8,048 and in all there were 362 applications for an average of 60 applications per job. BOA continue to use GlobalSportsJobs as they begin to build Team GB for Pyeongchang 2018 and have already advertised two high-profile roles in the science & medicine function.


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“At the Paralympic Games, as with any major international multi-sport event, the quality of the event is largely dependent on the quality of its people. With this in mind, attracting, securing and training a workforce of sufficient calibre is a key priority for us around a Games and GlobalSportsJobs has supported us superbly with this.


“We recognise the importance of adapting and evolving our talent search processes to accurately reflect the behaviours of a digitally native workforce. The services that GlobalSportsJobs provide and the employer branding opportunities that are derived from this, allow us to penetrate the labour market effectively and educate future employees about what it means to work at the IPC.


“The extensive reach of the network has proven itself to deliver a multicultural and superior quality of candidates, across the very wide range of functions that are required to deliver a Paralympic Games.”


The International Paralympic Committee used the GlobalSportsJobs platform to advertise 37 roles across numerous functions, including legal, broadcast, PR, digital media, hospitality and HR over an eight-month period in the run-up to what turned out to be the biggest Paralympic Games to date. There were a total of 20,607 job views across the GlobalSportsJobs international English-language and German-language platforms, with 1,066 applications for an average of 29 applications per role.


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“The Comité National Olympique et Sportif Français is satisfied with its first experience with GlobalSportsJobs. They helped CNOSF position its employer brand in the digital world, both quantitatively in terms of the number of people we could reach though their platform, and qualitatively in terms of the applications that we received from candidates who have since turned out to become successful employees.”


Through the GlobalSportsJobs French-language platform, CNOSF was able to attract a greater quality and diversity of talent. Over the nine-month period leading up to the Rio Olympics, they advertised and successfully filled 11 job vacancies across the senior management, marketing, accounting, science & medicine and HR functions, generating over 16,637 views and 673 applications - an average of 61 per job.


声明:本文为懒熊体育编译,文中观点仅代表作者本人观点,不代表懒熊体育。


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