体育产业从未像现在一样如此全球化、如此充满竞争。一流的人才会吸引全世界的注意，而企业或机构若想招揽一流人才，必须制定相应的策略。

建立人才招募策略，关键在于要利用好数字时代带来的优势。没有意识到这一点，或不据此而行动，都将面临失败。

2009年之前，体育组织的困境在于如何向全球人才市场有效地介绍自己。全行业严重依赖于少量的传统招聘机构，而这些招聘机构掌握的优秀人才少之又少。小公司与大公司相比毫无竞争力可言，更难找到合适的人选。

但数字化改变了这一切。每一家企业、组织、机构，无论大小，都有机会以一种比以前更具成本效益的方式，面向全世界的人才高效地展示自己。

传统招聘机构将不再是招聘过程中的必要环节，只有当涉及敏感的高层任命时，才需要他们的介入。在数字时代，雇主必须靠自己完全掌控人才招募策略。

我们估计，体育行业的雇员在世界范围内有近1000万人。这表明每年将产生约100万个空缺职位。这么多空缺职位等待填补，意味着企业在人才招募上的竞争将十分激烈。

对体育产业的投资在全球规模上持续增长，并且没有减速的迹象。中国就是很好的例子。

2014年末，中国政府出台46号文件后，商业投资的热潮涌向中国体育产业。2025年，中国体育产业的年交易量很可能会达到5000亿美元（约3.44万亿人民币）。由此带来的影响是，体育产业将为中国就业市场创造上百万个就业机会。

中国的商业投资已经达到了很高的层次。2015年，体奥动力以5年13亿美元（80亿人民币，按当时汇率换算）购得中超联赛全媒体版权。紧接着，乐视体育以4.2亿美元（27亿人民币，按当时汇率换算）向体奥动力买下了中超2年的新媒体平台独家版权。同时，中国在国际体育市场上的影响力与日俱增：万达集团12亿美元（按当时汇率换算约10.5亿欧元）收购赢方体育；2016年冬季的转会窗口，中国足球俱乐部成为全球足球转会市场最大金主；以及，中国投资者屡屡出手投资欧洲球队。

随着中国市场的成长，世界其他市场受到的冲击和影响越来越强烈。工作机会在各个层次涌现，吸引着中国国内外人才的目光。这一切的大背景是，全球体育行业都在快速有序发展，创造出越来越多的机会。

面对全球化和市场竞争带来的挑战，前瞻规划是必不可少的。任何一家机构组织都需要用数字化的方式清晰地传达和证明作为雇主对目标人才的吸引力，而这与机构的其他市场策略一样需要认真对待，不再是修修补补或锦上添花。

当涉及将企业或机构要把招聘需求广而告之时，企业或机构自己的网站可能就有些力不从心了。吸引数百份并不合适的简历是对时间的浪费，但如果与拥有复杂过滤机制的专家平台合作，就能保证只收到合适的候选人工作申请。

例如全体行（GlobalSportsJobs）就是这种模式的平台。它把人才招募的权利交还给有招聘需求的体育组织，同时向他们提供专业知识、见解和技术，帮助体育组织建立前瞻性思维和高效的招募品牌策略（employer brand strategy）。

全体行每个月会发布450到500个工作机会，从超过170个国家接收工作申请。在为行业内外的机构创造均等机会的同时，反过来也提高了人才库中人才的素质和多样性。通过提供能够持续寻找人才和就业机会的产品和网络，全体行扩大了人才库的范围，提高了人才信息的即时性。

这是一个快速变迁、竞争激烈的行业，体育行业的雇主们必须迅速高效地找准定位，利用好数字时代的优势。

本文作者：Karl Oliver

英文原文：

The industry has never been more global or more competitive – the best talents have the whole world to aim at and organisations need to take full responsibility for their employee acquisition strategies if they want to attract the best of the best.

Building a talent acquisition strategy based on all the advantages that the digital age offers is essential. Those who don’t recognise and act on this face falling behind.

Prior to 2009, sports organisations struggled to present themselves effectively to a global employment market. The industry relied heavily on a small number of traditional recruitment agencies who had a limited pool of talent to work with. The smaller companies couldn’t compete with the larger organisations, and struggled to attract the best candidates.

But digital has changed all of that. Now every organisation, no matter how big or small, has the opportunity to present itself effectively to potential future employees from all over the world in a far more cost-effective manner than was available before. And, equally, potential applicants can access, review and assess every opportunity.

''Traditional recruitment agencies are no longer an essential part of the employment process. Only the most sensitive of senior appointments require their input. In this digital age, employers need to take full control of their talent acquisition strategies.''

We estimate that there are 10 million people employed in the sports industry worldwide. This suggests that there will be approximately one million vacancies each year. With that number of posts to fill, it’s not difficult to see how competitive talent acquisition is becoming.

Investment in sport continues to increase on a global scale and shows no signs of slowing. Take China, for example.

The market in China is leading the way under the new-found freedom for commercial investment that was granted by the State Council at the end of 2014. Projections of a $500billion per annum turnover by 2025 are looking entirely achievable. And the resulting impact on the Chinese employment market is significant with millions of new jobs expected to be created in the sports sector.

Commercial investment in China has already reached vast levels. In 2015, China Sports Media acquired broadcasting rights for the Chinese Super League (CSL) in a $1.3 billion five-year deal. That was followed by the country’s leading internet-based sports company, LeSports, paying $420 million for online multimedia rights. And the Chinese influence on international sports markets is as impressive as it is far reaching. The Wanda Group spent $1.2 billion on Infront Sports & Media, Chinese football clubs were the biggest spenders in the global transfer market in the 2016 winter window, and Chinese investment in European teams is growing rapidly.

As the Chinese market grows, its impact and influence on the rest of the world becomes more pronounced. Opportunities are being created at all levels and they are attracting the very best Chinese and non-Chinese candidates. That is against a background of a global industry that was already developing rapidly and, in turn, creating more and more opportunities.

To meet the challenges of this ever increasing global and competitive market, forward planning is essential. Every organisation needs to have in place a digital footprint that clearly communicates and demonstrates their appeal as an employer. This should be treated as seriously as every other organisational marketing strategy and no longer as an afterthought or ‘nice to have’.

When it comes to advertising your organisation’s jobs, your own website is unlikely to reach the quality of candidate that you are looking for. Attracting hundreds of inappropriate applications is an expensive waste of time, whereas partnering with a specialist platform that has a sophisticated filtering system ensures that you only receive applications from suitable candidates.

At GlobalSportsJobs we are putting the responsibility for talent acquisition back into the hands of sports organisations and also providing the knowledge, insight and technology necessary to build a forward-thinking and effective employer brand strategy.

We advertise between 450 and 500 career opportunities per month and receive applications from over 170 countries. We are creating choice with equal opportunity for people inside and outside of the industry, which in turn raises the quality and diversity of talent. We are providing reach and immediacy through a product and network that delivers a sustainable approach to finding talent or opportunity.

This is a fast moving, competitive industry and employers must position themselves rapidly and effectively to reap the benefits.

声明：文中观点仅代表作者本人观点，不代表懒熊体育。